What Influences my Tweets

These are the components that influence my tweets:

Demand - People are talking about you and want to be your friend.
Engagement - Try having more conversations and less one-sided broadcasting.
Velocity - Be original, creative and offer good content to the stream and your message will travel.
Activity - Try engaging with more people. Always remember that great content is rewarded.
Reach - The best way to build your audience is by listening and participating. There is no shortcut.




Already, Twitter influences stock and options trading.

"Since brokers have to save instant messages and e-mail, but thus far have no such mandate for tweets, well, you can guess that the far more discreet traffic is on Twitter," says Jon Najarian, of optionmonster.com. It was on Twitter that Najarian first heard last week's news that Matrixx Initiatives' (ticker: MTXX) Zicam nasal spray allegedly damaged people's sense of smell. "Guys started tweeting and the stock dropped from $19 to $13," he says. Matrixx has since pulled Zicam off the market. The stock was recently at about $5.55.

Facebook visits beat Google in between March 7th and March 13th, becoming the most visited website in the U.S. for the week

"Together Facebook.com and Google.com accounted for 14% of all US Internet visits last week."

This development represents a major win for Facebook. The ability to represent the social network as the number one site should count for a lot as corporate representatives talk to advertisers and investors, and could result in a direct boost in revenue.

LinkedIn Traffic Power

LinkedIn traffic is more valuable than traffic from other social networks and sites. This is due to the professional nature of LinkedIn itself. LinkedIn has the highest average household income per user over any other social networking site (even NYTimes.com and BusinessWeek.com readers). Users of this service are business decision makers currently numbering 60 million professionals. For me it is always one of the top 3 referring sites that drives traffic to my blog.

New PPC Campaign

With a bid at a specific level and an average position at a particular range, only three possibilities exist for your new campaign: the bid is too high, too low, or just right. So what do you aim to do in the first few weeks?

If you:

Wait it out: If you wait long enough, you'll have statistically valid data (arithmetically) unless your business is seasonal. This makes waiting for valid data a wrong proposition.

Cluster "like keywords" together: keywords in an ad group should represent similar search intent. This means that clustering the data at the ad group level or even combining ad groups may allow you to make a decision faster.

Cluster at the campaign level: If the campaign was well constructed, one could make decisions at the macro level.

Try to attribute offline conversion behavior to the campaign at some level: Chances are you don't rank organically for most of your paid keyword choices anyway.

Use the click-forward rate (opposite of a bounce rate): The idea of determining which clicks stayed (instead of left) can provide a valuable data set.