What Influences my Tweets

These are the components that influence my tweets:

Demand - People are talking about you and want to be your friend.
Engagement - Try having more conversations and less one-sided broadcasting.
Velocity - Be original, creative and offer good content to the stream and your message will travel.
Activity - Try engaging with more people. Always remember that great content is rewarded.
Reach - The best way to build your audience is by listening and participating. There is no shortcut.




Already, Twitter influences stock and options trading.

"Since brokers have to save instant messages and e-mail, but thus far have no such mandate for tweets, well, you can guess that the far more discreet traffic is on Twitter," says Jon Najarian, of optionmonster.com. It was on Twitter that Najarian first heard last week's news that Matrixx Initiatives' (ticker: MTXX) Zicam nasal spray allegedly damaged people's sense of smell. "Guys started tweeting and the stock dropped from $19 to $13," he says. Matrixx has since pulled Zicam off the market. The stock was recently at about $5.55.

link velocity - Google's need for freshness

Link velocity refers to the speed at which new links to a webpage are formed. Historically, great bursts of new links to a specific page has been considered a red flag, the quickest way to identify a spammer trying to manipulate the results. With information suddenly so viral and speedy, bursts of links to content are key indicators of freshness and what is at the top of mind for searchers. Take for example, Wikipedia’s content is continually updated by its editors, giving it the appearance of constant freshness. Combined with continual linking, it gives it a live Web relevance and therefore placement. Age of content and websites are then devalued in favor of freshness, and link bursts regain value so long as link bursts appear naturally viral. How does a search engine differentiate between spam bursts and natural viral bursts?

Google receives support from EU Judge in trademark infringement case

At least three major brands including LVMH, parent company of Louis Vuitton, launched a trademark infringement case against Google in French Courts.

Google received a massive boost in its case against the parent company of Louis Vuitton when a senior EU judge, in his legal opinion, said Google can allow trademark names to be used in its AdWords. Advocate General Poiares Maduro said in a statement: "The mere display of relevant sites in response to keywords is not enough to establish a risk of confusion on the part of consumers as to the origin of goods or services."

The French Court ruled in favour of the brands asking Google to halt the usage of trademark names in its searches. The case has been taken to the European Court of Justice and the legal opinion by the senior judge could provide Google an edge in the case.

The long-running legal dispute will not be ruled on officially until early next year, although this non-binding legal opinion is likely to carry a good deal of weight.

The companies accuse Google of allowing trademark keywords to be used in its AdWords system. This allows manufacturers of fake and replica products to place advertisements and sell non-original products.

The AdWords has a big contribution towards Google's revenue pie and the search giant posted a net advertisement revenue of $21 billion in 2008.