Google Caffeine to be much more powerful, flexible, and robust than the Google we know today

The Microsoft Bing-Yahoo partnership has shaken up the search world. There is no company that this pending deal stands to impact more than Google. That said, many in this industry have postured that Google has nothing to worry about and

Google may have a huge lead over its competitors in terms of market share, but the search giant isn't resting on its laurels. A next-generation infrastructure codenamed "Caffeine" has been unveiled, and it's already available for individuals to test.

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Social marketing is the new search engine optimization

Reciprocal voting is the new reciprocal linking. It offers a fairly low barrier to entry, and the opportunity to drive a TON of traffic in a short period of time. Even more importantly, social media has become a cornerstone of the strategy for launching sites, or improving their link popularity.

Google's I'm Feeling Lucky Button

The "I'm Feeling Lucky" button takes users directly to the top search result; I'm Feeling Lucky is handy if you're sure that the first result in the search engine is going to be the page you want. Google cofounder Sergey Brin told public radio's Marketplace that around one percent of all Google searches goes through the "I'm Feeling Lucky" button. This means that 1% of Google’s traffic doesn't get to see Google's advertisements, which costs the company roughly $110 million each year, which is about £67 million.

Are the results useful?

Is Google rewarding faster websites with more traffic, better Quality Scores and lower costs per click?

Google's goal is simple. To be the best search engine on the planet. Whilst Google's algorithm is a closely guarded secret, the search giant has become increasingly vocal over the past few months on the importance of speed. Google has stated that speed is one of the most important factors in providing web users with the best customer experience.

Surge in social networking among women over 50

Women over 50 are leading the charge when it comes to social media and using blogging sites, according to new research. A survey carried out by the Internet Advertising Bureau (IAB) found that social media websites such as Twitter and Facebook are proving popular among women generally, but the phenomenon has really taken off among the over 50s. The poll found that there are now twice as many women over 50 using social networking and blogging sites than girls under 18, demonstrating the explosion in access to and use of the internet among the older generation. The results were revealed at the IAB's recent Women Online Forum, which concluded that social media is currently the biggest trend to be sweeping the online world among women. So-called silver surfers have been on the rise for a number of years, but this latest survey reveals the extent to which new technologies are now being harnessed by older people as a means to stay in touch with friends and family. The results of the study could also be a wake-up call to advertisers, many of whom have recently been criticised for stereotyping older people and ignoring them in the belief that they do not spend much money. Brent Bouchez, founder and chairman of New York marketing firm Five0, recently wrote on Forbes.com that such conceptions may have been true 30 years ago but no longer hold water.